I had the chance to work closely with Sterling Tarrant for seven years at KSBJ in Houston, and I’m grateful for the role he played in shaping so much of what our audience heard and felt.

Sterling was an incredibly creative audio producer and writer, but what really set him apart was his ability to understand the personality of the station. He didn’t just make things sound good—he made them feel right. His promos brought promotions to life, and his imaging connected with listeners in a way that made KSBJ feel personal, trusted, and one-of-a-kind.

Some of Sterling’s most meaningful work came during moments when the audience needed hope the most. During the height of COVID, he played a key role in creating audio for our “Day of Hope,” when KSBJ helped organize a national call to prayer. Sterling produced powerful pieces that were shared with stations across the country—audio that carried calm, faith, and clarity in an uncertain season.

That same heart showed up in his work following Hurricane Harvey, during pledge drives, and in monthly promotions. Time and again, Sterling found the right words and sounds to help people feel seen, encouraged, and invited into something bigger than themselves.

Sterling’s work always reflected his faith—rooted in hope, service, and a genuine desire to point people toward God. He made the mission sound real. Any team would be stronger with his creativity, his instincts, and his heart for serving listeners well.

I’ve been in radio for over 40 years and if you were to ask me the best creative/production guy in the business, I would say Sterling Tarrant without thinking.  I’m always amazed at how creative he is and how fun his spots are to listen to.  They make me laugh, cry, and connect at such a deep level.  He’s a great team member, especially if you need content on-air all year long reminding folks of the importance of continued giving.  I cannot say enough about Sterling.  When it comes to being creative and production skills, he’s my hero.  I would hire Sterling Tarrant in two seconds flat.  There isn’t a close second.  

I have admired Sterling’s work for KSBJ for many years and didn’t think twice about bringing him on to do our imaging at 88.3 The Journey.  He’s been super responsive and quick to get imaging back to us and the quality has been superb!  If you’re looking for imaging, production, voice over or more, Sterling is your guy!

“Sterling has been a part of the CMB community for many years and has served us faithfully. He is an incredibly gifted and creative leader with a unique ability to turn vision into compelling audio and production that truly connects with audiences. He consistently brings both excellence and heart to every project. I’ve told him repeatedly that he is the Godfather of Christian Radio production.”

I can’t think of someone who is more professional, creative, and good to work with than Sterling Tarrant. Sterling is the cream of the crop in our industry. If you need someone to do any production work from imaging to phone calls, Sterling will make your pieces shine. You will not be disappointed.